The Macleay Valley Coast’s ‘Discover Something New’ destination marketing campaign walked away a winner at the 2014 Macleay Argus Business Awards held at Kempsey High School on Saturday night.
The local marketing campaign, which brands and promotes the Macleay as a destination that invites ‘discovery’, was named the winner of the ‘Excellence in Business (More than 20 Employees)’ category.
The campaign was also today announced a finalist in the 2014 Regional Tourism Awards being held at Trial Bay Gaol on Saturday, August 16, along with Smoky Cape Lighthouse B&B and Cottages (Unique Accommodation category), SWR Dive Centre (Adventure Tourism), SWR Tourist Park (Tourist & Caravan Park) and the Heritage Guesthouse (Hosted Accommodation).
The campaign was launched in October 2013 and has resulted in the installation of three new highway billboards promoting the Macleay as a holiday destination, as well as a major redesign of the www.macleayvalleycoast.com.au website, a new brochure and other marketing collateral.
In accepting the awards, Council’s Economic Sustainability Manager Susannah Smith acknowledged the 160 businesses who have supported the campaign and encouraged people to log on to the website and subscribe to the campaign’s new ‘Discovery’ e-newsletter.
Posted by Macleay Valley Coast Tourism: August 5, 2014